The work begins once a lease is signed and continues through the first day of service. The purpose is not guidance in isolation but control over the most common breakdowns that prevent franchisees from opening on time and on budget.

COGO operates in the gap between franchisor standards and real-world execution, where delays, miscommunication, and fragmented vendors create risk. By coordinating buildout, operational setup, staffing systems, and launch readiness under one structure, COGO removes guesswork and dependency on trial-and-error.

Franchisees gain a single source focused on outcomes, not handoffs.